SBELL

WEIGHT TRAINING



THE
PROJECT



After branding new gym franchise Sweat1000, we were asked to create
a brand identity for a new weights product the team wanted
to produce. The unique S shape of the weights and bold
colour palette led to a contemporary, cool identity that
could work on everything from the products itself to social
media and in-gym communication.

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Markets : Australia
Channels : Identity | Campaign | Photoshoot | Website | Digital | Environments | Social | Content