Heidi Klum’s new Spring/Summer collection marked a shift in the design DNA of the brand. She introduced a variety of paired back contemporary silhouettes designed for a younger market. Whilst we needed to find new audiences we also needed to maintain our heartland customers who loved the more traditional styles. The concept pays homage to loved fragrance campaigns and time of launch coinciding with Mothers Day.

We collaborated with an L.A based floral artist with a strong social media following to design a floral wall. The vibrancy of the colour in application delivered strong results in wholesale and digital applications.

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Markets : Global
Channels : OOH | Digital | Social | PR |  POS |  Instore | Video | Content


Campaign launch PR reached 611M.

Inclusion in Project Runway episode for the sleepwear challenge, syndicated to a global audience in over 34 countries.