BENDON
BODY

MADE TO MOVE

THE
PROJECT

Bendon is an iconic mass market intimate apparel brand in ANZ. The innovative new Bendon Body range was designed for maximum flexibility and comfort for a broad range of women's body types.

The opportunity was to appeal to a new younger and more diverse sized audience, whilst creating new energy around the traditional t-shirt bra silhouette.

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Markets : Australia & New Zealand
Channels : OOH | Digital | Radio | Social | PR | POS | Instore | Video & Content





THE
RESULTS



Bendon Body market launch achieved the best-selling style for over a decade.

Selling out in many department stores within 4 weeks.