BALANCE

FRESHER, EASIER, FLEXIER



THE
PROJECT



Balance Collective gyms membership pricing structure had become so complicated that it’s difficult to explain, sell and manage. Memberships were in significant decline, in addition to a over 50% of members on hold (during covid) and a financial need to increase the price of membership. We were engaged to develop a marketing review and recommend a creative and price repositioning strategy to increase price of a standard membership, ensuring we minimised member churn, whilst creating future acquisition opportunities, and build the value in the brand.  


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Markets : Australia
Channels : Identity | Campaign | Photoshoot | Website | Digital | Environments | Social | Content