BALANCEFRESHER, EASIER, FLEXIER
Balance Collective gyms membership pricing structure had become so complicated that it’s difficult to explain, sell and manage. Memberships were in significant decline, in addition to a over 50% of members on hold (during covid) and a financial need to increase the price of membership. We were engaged to develop a marketing review and recommend a creative and price repositioning strategy to increase price of a standard membership, ensuring we minimised member churn, whilst creating future acquisition opportunities, and build the value in the brand.
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Markets : Australia
Channels : Identity | Campaign | Photoshoot | Website | Digital | Environments | Social | Content