ABTAFRESH FACES GOING PLACES
Australian Beauty Therapy Academy (ABTA) is a Canberra based RTO offering nationally accredited, internationally recognised training in makeup and beauty industries. With the largest competitor in the region deciding to close its ACT campus, there was an opportunity to take market share in the region.
We were engaged to develop a new growth and sales strategy. We started with a full marketing audit and strategy, developed a new sales lead management process, rebuilt the website, developed digital campaigns, media, social media and ATL regional TV.
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Markets : Australia
Channels : Website | Digital | Environments | Uniforms | CRM | Social | TVC | Content
200% increase in annual revenue within 6 months
Tripled sales leads
Increased lead conversion by 23%
On track to double diploma students in first year
Open Day attendance has increased by x5
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